360fusion Blogs

Clark Willis Law Firm Redesign Goes Live

Sun, 18 Mar 2012 15:07:00 +0000

There are so many important aspects to web design for solicitors. When designing a legal website, the designer primarily wants to keep the look corporate, professional looking but it must also stand out from the other thousands of solicitors in the market.

After 360fusion designed the businesses previous website, Clark Willis were so impressed with the service we provided they came back to us for the redesign. Because the web moves so quickly, web design is an industry that is constantly evolving as time goes by. Sometimes even the best websites can become dated and cut off from current web trends. The task of our web designer was to create an eye-catching, informative website that combined style with functionality and that stood out from the crowd.

We are now delighted to add the re-design of Clark Willis' new website to our portfolio.

View the Clark Willis website.

Search Engine Optimisation

Sun, 04 Mar 2012 17:09:00 +0000

As marketing budgets tighten businesses are turning to every possible alternative of getting their website listed well, hopefully resulting in exposure to potential customers. Google is the most viewed website in the world. Google's worldwide market share (as of May 2011) was 82.8% showing most of the worlds of users rank it as their preferred search engine. Really, there is no other search engine close to competing. Yahoo! acts as Google's closest competitor but holds a minuet 6.42% market share compared to Google.

Even more astonishing Google holds a 92% market share (as of July 2011) in the UK, therefore it is imperative you optimise your website so Google can list it appropriately, relevantly and also rank it much more frequently and higher on the page. SEO is often about making on and off page modifications to parts of your website in order to improve your sites interaction – with both users and search engines. The following 10 tips will help you maximise your sites user experience and performance in organic search results:

1. Create unique, accurate page titles

Indicate page titles by using title tags that are relevant. Use titles that accurately describe the pages content and effectively communicate the topic of the pages.

2. Use 'description' meta tags to provide both search engines an users with a summery of what your page is about

You should make use of the 'description' meta tag in the HTML coding. This will give search engines and users a few sentences of what the page is about.

3. Choose a URL that will be easy for users and search engines to understand

A simple to understand URL will convey content information easily. This will lead to better crawling of your documents by Google.Create 'friendly' URLs that are easy to remember, visitors may be cautious of extremely long and cryptic URLs that contain few recognisable words. Short, concise URLs make it easy to remember, share and link from.

4. Improve your content! This should be a priority, regardless the type of website

Interesting sites will increase their recognition on their own. Users know creative and compelling content when they see it and your site will likely influence and direct others to it. You should broaden your range of services to include video, podcasts, news and social media.

5. Use relevant anchor text

Write suitable anchor text as it makes it easy to convey the contents linked. Avoid writing anchor text such as 'page' 'article' 'click here'. You should use anchor text that at least provides a basic idea of what the page linked to is about.

6. Heading tags are an important website component for catching the user's eye so be careful how you use them

Use appropriate heading tags (

) to emphasise important text, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Use heading tags that users will search for in their search engine.

7. Make effective use of robots.txt

A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. Keep a firm grasp on managing what info you do and don’t want being crawled.

8. Promote your website in the right ways

Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject, make use of social media.

9. Learn how to optimise images on your site

Image related information can be provided for by using the 'alt' attribute. The 'alt' attribute allows you to write alternative text for the image if it cannot be displayed. Sometimes if a user is viewing your site on a browser that doesn’t support images, it is generally good to have alternative text which is displayed. You should also use brief, but descriptive file names for your images for Google to find.

10. Get listed in SEO friendly directories and create credible backlinks

Obtain a listing in DMOZ and Yahoo!. The more credible links back to your site the better.

* Top Tip *

An extremely useful document for finding even more SEO tips is Google's SEO Starter Guide. This easy to read brouchure tells you all you will need to know about search engine optimisation and is certainly a document webmasters at 360fusion have found interesting!

Design & Development of ClickFlow

Sun, 04 Mar 2012 14:10:00 +0000

A recent client 360fusion have been working with is a local digital business called ClickFlow. ClickFlow is a search engine optimisation company involved in web conversion and traffic building.

360fusion is proud to add the attractive website to our portfolio as the design is creative, pleasing on the eye and conveys the content of the website effectively. The easy navigation and practical call to action buttons were placed on the website to enhance user experience.

The client required a website that easily set out the three services they were offering: traffic building, sales converting and customer maximising. 360fusion met the needs of the client and made sure the three main services were displayed neatly on the homepage with options for the customers being able to view that services feature list, view the pricing or sign up.

Other features on the website include a user being able to sign up for a free SEO report and also intergrate with the brand via social media links. In addition 360fusion enabled an 'SEO Articles' page. This allows the admin of ClickFlow to add interesting articles related to SEO onto the website.

Check out the ClickFlow website for yourself.

Google+

Mon, 13 Feb 2012 17:00:00 +0000

Google+ is fast becoming increasingly popular in the social networking world. Some predict that Google+ will compete with Facebook as effectively as Android is competing with the iPhone.

This is Google's third stab at social networking after previous attempts failed to take off, however with The Times reporting “62 million people have a Google+ account” in December 2011, they are definitely starting to take 'social' seriously. The same report also states that Google+ “will have more than 400 million users by the end of 2012” asking the question will it overtake their apparent rival Facebook?

That’s certainly some news Mark Zuckerberg won't 'like'. Google+ does however have a way to go to take over the some 800 million users Facebook possess, however Google+ valiantly puts forward some advantages to the number one social networking giant.

3 Advantages of Google+

1. Circles

Facebook is scrutinised time after time for being too invasive and has a poor user privacy. Social networking is for communicating and sharing, yes? But sharing the right things with the right people can sometimes be a hassle. Google+ Circles make it easy to manage your contacts. By placing your contacts into certain circles the information you share is displayed to the relevant person for example family, friends, colleagues ect. If you using an account for business you have the ability to segment your audience into different markets, making it easy to manage and target them. Customers are more likely to respond when they are being exposed to marketing material which they find valuable and actually applies to them.

2. Hangouts

This is said to be just as good as Skype. This feature could be very useful for professionals and business colleagues as up to 10 people can participate in video chat at the same time. Other social networks could be accused of needing to catch up as many are limited video calling with just one person at a time. Another cool part of Hangouts is the ability to view a You Tube video whilst on a call.

3. The +1 Button

The +1 button basically gets conversation going. When clicking +1 you are publicly recommending pages across the web. You can also use the +1 button to share the content with the right circles on Google+. This feature allows users to “give something their public stamp of approval, so friends, contacts, and others can find the best content when searching the web”.

An Interesting Fact...Apple has a mobile operating system but no social network. On the other hand, Facebook has a social network, but no mobile operating system. Google has both!

No one can deny Facebook is considerably leading the social world, however at least Google doesn’t have to depend on Facebook for networking as they have now branched out with what can only be described as a success compared to Googles other attempts, Orkut and Buzz. This trend will surely see growth and a closer stab at dominance in the market is more reachable. Surely a social network growing at the rate of 625,000 users a day must be something to look out for? It is no secret that Google is in a race for with Facebook for web dominance, and over the coming months this will be something to examine.

Get In Touch

If you need help understanding your Google+ account for business 360fusion can help. Our web and marketing team understand social media and the huge benefits it can possess for your business. We have the time for social media, and we know how craft an expert strategy so whether is be Google+, Facebook or Twitter get in touch!

*** Top Tip ***

For some extra tips on using Goolge+ for business check of this artical from Social Media Examiner: 6 Google+ Tips for Business.

QR Codes

Tue, 31 Jan 2012 16:40:00 +0000

QR codes or 'Quick Response' codes originated from Japan as a way of tracking components in factories. They have been a hot topic in the tech world for the past year or so as more and more marketers are integrating them into their ad campaigns. For the generation growing up with smartphones, writing down product information, directions or business information is not an option. It is significantly more convenient to scan something and gain instant access to it, which is why these 2D barcodes are a new wave trending:

QR code uptake has increased 4589% from early 2010 to early 2011 56% of QR codes appear on product packaging
The worlds largest QR code was 159 square metres and created by Audi to commemorate 100 years of car manufacturing
The majority of users expect to receive a coupon off deal from scanning a QR code
11 out of 50 'Fortune' companies are incorporating QR codes into their marketing strategies
68% of QR codes are scanned via an iPhone , 26% by Android and 4% by BlackberryBrands such as Ford, Pepsi, Starbucks, Ralph Lauren and Lacoste has used QR codes in their advertising efforts
A little more than one out of four smartphone owners has scanned a bar code according to Compete's November 2010 research.

(sources: www.queaar.com, www.jumpscan.com)

Fad or here to stay?

The idea behind QR codes is to offer digital info and drive engagement with a brand, ultimately leading to interactions on a website or social site through mobile technologies. However, is the idea of QR codes just a novelty or is it actually helping to bridge the gap between offline and online media? It is your decision but I don’t see any real disadvantages to QR codes, they simply link users straight to a landing page. Anything which saves remembering long URLs and is something new and innovative is of interest to me!

Advantages

1. QR codes enable sharing and building a community around your brand. You can create discounts that are specific to the QR code, and run them in advertisements or post them in store, and turn them into 'Retweets' so that people share them with their followers on Twitter.

2. Customers expect coupons and special deals from QR codes. By creating 'virtual' coupons which can be redeemed online, customers who realise they will get something free/discounted are more likely to respond to your QR code

3. You can incorporate QR codes on basically anything from business cards, e newsletters, magazines, bus shelters, yellow pages directories even on someone’s t-shirt. QR codes can be used to send out event info, poll or survey customers, offer promotions or discounts, show a map or directions.

QR code tips and ideas

*tip for restaurants* Print a QR code on your customers bill. Link to your website showing them some interesting content: a message from the chef, daily specials, recipes or videos of cooking lessons, your restaurant history, promotional themed nights ie. Thursday Curry Nights, events, live bands or celebrations.
Make potential customers take 'action steps' on your social media sites. Whether your objective is to gain Facebook 'likes' and 'check-ins' or Twitter 'followers' make your QR code link to it.
Maps or directions – you can make “point and find” or “you are here” QR codes. *This can work well at events, theme parks, large shopping centres or complexes* – where someone might need specific guidance to get to something.
E-ticketing – with the ease of creating QR codes, you can issue e-tickets easily enough and have them scanned from your phone to enable access, *great for promoting events, nights, festivals, gigs, and concerts*.
If you are a company trying to create a database, or trying to collect customer information or opinions you could link the QR to a landing page where people exchange their contact info/customer opinions for a treat, or discount. Its a win-win situation – you are obtaining the vital and valuable info you need and the customer is gaining a discount.

***Top Tip***

If you want to read even more tips for QR Codes check out this artical: 50 Creative Uses of QR Codes in Marketing & Communications. The artical gives some great marketing ideas for all sectors of the market from museums to movie posters.

Virtual Tours VS Photographs

Mon, 23 Jan 2012 15:55:00 +0000

You wouldn’t send a letter when you could send an email, would you? Therefore why show a photo when you can show a virtual tour?

A popular service 360fusion offer is our high definition virtual tours. With well over 100 virtual tours in our portfolio, your business can be assured our professional photographer will offer you a quality, 360° panoramic view of basically any location in the world. 360° virtual tours are increasingly becoming an integral component of any dynamic website and recent statistics state that “a website with a 360° virtual tour and interactive media will receive 40% more views than a competitor's site that is lacking media”, (Pew Internet Life Study). If you want to compete effectively in the online market, then your business must adopt new modes of presenting your products and services.

10 reasons why virtual tours are increasingly more advantageous than photographs:

Constantly accessible: Makes the premises or location viewable 24 hours a day, 7 days a week – a permanent open house.
Extended browsing: Keeps visitors on your website for longer. A lengthened viewing time will promote an increased customer response. In the online market you will have a greater chance of success if your website can engage visitors for longer periods of time.
Interaction: Visitors can engage and interact with your website. Customers may become bored of tedious albums packed with static photos. Interplay and communication is key.
Tech Savvy: A virtual tour shows your company is up to date digitally and keeping up with the increasing sophistication of computer technology. Stay one step ahead of competition!
Time Saving: Virtual tours save customers time travelling and viewing premises. For example, if viewing a property a customer could see it from the comfort of their home or office instead of taking the time out to book an appointment and view it in person. Virtual tours serve as a time saving convenience for internet users.
International Opportunities: Virtual tours make it easy for long distance or international prospects to get an idea of your business or organisation. For example, if an international student is researching universities in the UK they may not be able to attend a campus tour. A virtual tour would be the next best thing to get an idea of your universities facilitates and culture.
Customer Assurance: If customers are spending a significant amount of money on a product or service eg. property or place at university, a virtual tour allows them to keep viewing as many times as they want during their decision making process. Property Week states that, “Properties complete with virtual tours are, on average clicked 10 times more than those that do not offer the service”.
Branding: A virtual tour can be designed around your brand and website image. No tour 360fusion produce look the same. We custom design the tour skin and feel of the tour around your brand which reiterates your brand image to customers. This makes your tour unique and the only one of its kind.
Retention: A compelling use of virtual tour technology will keep visitors coming back to your site. If they enjoyed your content and found your virtual tour interesting they are likely to re-visit and check out your other products or services.
Increased Internet Use: “19 million UK households (77%) now have an internet connection (up from 73% in 2010) and a total of 41.26 million adults (82.3%) have used the internet,” (The Office for National Statistics 2011). Market factors show more and more people are on the web so the opportunity is there to optimise your website and make it interesting!

Whether it be visiting or previewing colleges and universities, tourist and vacation locales, historical sites, museums or real estate and hotels, 360fusion offer high resolution imaging that takes your visitors on a true sensory journey.

To view some examples of the virtual tours 360fusion have put together, please view our portfolio. In addition to find out more about our virtual tours or web design services please call 01642 688032 or email your enquiry.

Fri, 16 Dec 2011 15:11:00 +0000

It is unquestionably easy to get wrapped up in Facebook and Twitter as they are without doubt the giants of today's social media world. However in 2003, LinkedIn saw a substantial gap in the market for a much more professional and business orientated approach and are now, almost 10 years in and hugely surpassing MySpace, and are an established and popular social network in their own right.

Over 135 million professionals use LinkedIn's professional network to exchange information, ideas and opportunities. Their slogan of “Relationships Matter” couldn’t be more true in today's world as no business exists in a vacuum and relationship marketing is a key ingredient for successful trade and commerce.

After extremely slowly catching up in the professional networking world this week I made a LinkedIn account and found it intriguing just how fast you can build up your business connections. After just a few hours I had built up contacts from the digital, marketing, advertising and business world who, in the future, could quite possibly become useful business connections.

If you already have an account, update it, post something inspiring or interesting – engage with people! By making sure your profile is complete and packed with contacts and previous jobs, education and references you will gain what is called a 'top' profile. LinkedIn will then give visitors a full picture of your professional history.

It is also essential to publicise your LinkedIn URL on every possible touch point (especially if you have made a company profile for business purposes). This includes your marketing collateral, your business card, in your email signature, sign-off line in your email newsletters, have the link on your website, flyers and brochures... basically anywhere that customers, prospects, potential employers, business associates and partners can learn more about the professional side of you and your business.

LinkedIn has grown leaps and bounds in recent months and it could be argued it is now the beacon of the professional social networking niche. It has rightly established itself as the worlds most powerful professional network and rightfully so with a reported 135 million users.

Therefore if you want to succeed in the business world and want an easy way to make professional relationships I would suggest making a LinkedIn account if you haven't already done so! Surely singing up to 1 more social media network can't harm you, can it?

*** Top Tip ***

If you want some extra info about LinkedIn for business check out this Mashable Blog: 5 Ways to Market Your Brand on LinkedIn.

Daisy Chain Charity Website Now Live

Wed, 09 Nov 2011 17:22:00 +0000

After a lot of hard work the 360fusion team have done it again! The charity Daisy Chain have now launched their new website.

Daisy Chain are a charitable organisation who support families affected by autism by giving everyone involved a special service in some way or another. This maybe for the siblings of the affected child via the charities “Sibz Club” which is a youth group for 5-16 years olds, or on the other hand allowing parents and carers to participate in support groups and activities while their children are being cared for within the day centre. Over 2.3 million people in the UK are effected by autism in some way and Daisy Chain offers support to everyone involved which is why 360fusion were very excited to work with the organisation and mutually help them achieve they goals.

The website boasts many special features including an online shop, numerous ways for the client to communicate with their audience and a virtual tour. Incorporated into their website, the 360º virtual tour enages with parents and customers allowing them to take a virtual around the farm in Norton without even visiting. Hotspots include: Daisy Chain's soft play area, IT and meeting rooms, and the charities gardens. Additonal features to the website include a mailing list, social media options and an events calender which all help the client keep in touch with their audience in communicating and highlighting the support and donations needed from the public. As a charitable organisation this was a main objective therefore 360fusion created numerous methods too communicate with the hundreads of families they work with across the Tees Valley.

360fusion wishes Daisy Chain the best of luck in the future and commends them on the significant difference they make within the community! To find out more about our web design services or virtual tours please call 01642 688032 or contact us.

www.daisychainproject.co.uk

New Website Goes Live for Vanity Bar & Grill

Thu, 20 Oct 2011 17:12:00 +0000

360fusion are proud to add another attractive website to our portfolio of clients. Vanity, a grill, bar and nightclub situated in York. The client required a website with easy navigation, the primary objectives being to increase brand awareness and receive increased enquiries and bookings.

Therefore our talented web team worked hard on creating a manageable website for Vanity which looked attractive and represented their brands design and feel. With the help of a contact enquiry form and social media intergration, customers were enabled to quickly request the information they needed and also share the brand with friends and family through the click of a button via the social media links.

Through an easily accessible CMS the client is now able to add customisible promotions and offers on the homepage and seasonally add a variety of menu's to the website. Testimonials on the page give potential clients outside reviews of customer opinions about Vanity establishing credibilty and trust between the brand and the prospect.

Please contact 360fusion for details on our web design services.

www.vanitygrill.co.uk

Maximise Twitter for Your Business

Wed, 28 Sep 2011 15:56:00 +0000

Twitter, like Facebook has a growth of an alarming rate. Twitter is an online social networking and micro blogging service that enables its users to send and read text-based posts of up to 140 characters. These characters are more popularly known as “tweets” and the main benefit of the word limit is the fact the content must be kept extremely concise and to the point.

Twitter is extremely conversational and the increase in smartphones and Twitter applications means customers or potential customers can be contacted instantly. Twitter is a constant stream of communications and a great marketing resource for your business.

Twitter for business

The primary function in using Twitter for business is to help drive repeat customers, create word of mouth and build relationships. It is best used in the long term to build brand image. If you are constantly trying to drive direct sales then Twitter is not for you. Posting endless amounts of self promotional tweets for instance your website link, phone number, product info, will bore customers and drive them to “unfollow” you. If used correctly Twitter can give you the following advantages:
1. Your business can gain a great insight in to what people think about your products and services by asking them questions – people love to give their opinions
2. Lets face it, you will get traffic to your website – but don’t overdo tweeting the web link
3. Your followers on Twitter will spread your thoughts in to new places via “re tweeting”
4. It allows businesses to connect on a more personal, transparent level with customers
5. By joining group topics related to your business and sharing their expertise helps build your credibility in the market

5 Interesting Tweets

The funny tweet
toddlevin – Todd Levin
“At a cemetery looking for my name on tombstones. This is the Goth version of Googling yourself.”

The proposal tweet
maxkiesler – Max Kiesler
“To @emilychang - After fifteen years of blissful happiness I would like to ask for your hand in marriage?” and the reply from Emily? “@maxkiesler – yes, I do!.”

The royal tweet
ClarenceHouse – Clarence House
“The Prince of Wales is delighted to announce the engagement of Prince William to Miss Catherine Middleton.”

The tweet from Mars
MarsPhoenixLander – The Mars Phoenix Lander
“Are you ready to celebrate? Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* ON Mars! Woot!!! Best day ever!!.”

The first ever tweet
jack – Jack Dorsey
“just setting up my twttr.”

What to do now?

Put together a Twitter plan
Set up a Twitter account for your business if you haven’t already done so. You could put together a tweet marketing plan and enter 6 weeks worth of tweets with 3 tweets per day by using Tweet Later.

With this function you can schedule tweets and keep your Twitter streams ticking over with new tweets even when your not in the office. In addition for international marketing, this function is a great way for publishing tweets if your international followers are online when you are asleep. Basically you can Tweet while you sleep!

Effective content to tweet:

share useful and valuable info and resources for your followers
spark debates and get opinions ie. Market research
tweet inspirational quotes
post links to industry and market related reports
tweet about something interesting in the news that week
be responsive and answer people!
post interesting pictures and videos

How we can help

If you need further help with your Twitter strategy or any other social media platforms please get in touch. Here at 360 fusion we have time for social media and can put together a bespoke social media strategy for your business to follow. Contact us on 01642 688032

*** Top Tip ***

If you are relatively new to Twitter or need help maximising an account for your business, read the follow slideshow. 'How to Use Twitter for Business' is a great introductory guide that you will find extremely useful if you want your business to start engaging socially.

5 Facebook Do's & Dont's For Business

Wed, 24 Aug 2011 15:46:00 +0000

With more than 700 million active users, the potential audience reached through Facebook is staggering and one than shouldn’t be ignored. If you haven’t already done so, creating a page for your business on Facebook is simple and free. As said in the previous blog about social media, Facebook as social media platform is a brilliant, instant way you can converse with your audience, gain customer feedback and distribute news and content to your customers at the click of a button.

5 Facebook do's and dont's for your business

Do:
1. Make your status updates and other content share worthy
2. Link back and refer to your corporate website and other social network platforms (however not too much!)
3. Be responsive and pro-active to related news and articles – spark debate and keep and eye on other things going on in your industry
4. Respond quickly and positively to negative posts and criticism
5. Connect on a personal level and be transparent – humanise your brand and be personable

Don’t:
1. Don’t bombard your customers with too much self promotion – don’t turn their “walls into malls”
2. Don't be under the impression Facebook is free and easy – it may not require any capital investment from your business but it requires sufficient time to write the content and be responsive to posts and questions
3. Don't start with a clear strategy then become bored and disinterested
4. Don't turn your Facebook page into a watered down version of your website
5. Don't try and collect too much demographic information from your Facebook friends

360fusion can help
If your business needs help launching and managing your social media 360fusion are experts in this field. We have established social media can be great for your business and we can aid you in setting up a Facebook page to writing a tailored social media plan for your business.

*** Top Tip ***

As Facebook Timelines for businesses is offcially here, an interesting artical to read is The Evolution of Facebook for Brands. This shows major Facbook milestones from 2007 right upto 2012 as we look to the social future.

Social Media Mania

Tue, 12 Jul 2011 15:35:00 +0000

A staggering 1 in 11 humans on the planet now have a Facebook account so what is all the fuss about?

The term 'social media' refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social media can be used for a number of reasons including communication, information, multimedia, entertainment, and commerce shared socially.

Market Factors
Market factors are highly in favour of this booming technology and with smartphone adoption prospering in the UK, more consumers will be accessing social networks via their mobile devices.

Businesses should use social media to interact and engage with their customers. Social media platforms should not be used as an advertising billboard flooding members with one way messages, but rather a medium to communicate and network. With Mintel, 2011 stating “2 in 3 social network users agree they rarely pay attention to adverts on social networking sites” if your page looks like one big promotional poster people will become uninterested and “unlike” or “unfollow” your page.

Business Users
Its not just the general public and advertisers who are getting amongst the social media buzz more and more businesses are getting involved. According to the 2010 Social Media Marketing Report, 67% of marketers plan to increase their use to social media channels including blogs, Twitter and Facebook.

For many businesses social media gives the advantage of: efficiently humanising a brand, communicating messages quickly (and to most peoples delight free of charge!), gaining quality customer feedback, offering discounts and also building up links to optimise SEO.

Spending time on social media communicating with your audience and creating a community around your business will mean, more customers, more repeat customers, and more customer referrals.

Richard Branson on Social Media
“Well, it's not that hard to do, and it's fun to share what I'm doing and who I'm with – be it at a Carbon War Room meeting with climate wealth entrepreneurs, the Grand Prix with Rihanna, checking out Virgin Galactic space vehicles with future astronauts or raising money for the London Marathon – it's equally fun to hear immediately what people think. Social media overall – the comments on my blog, and Facebook, Twitter, allow me to hear what people are saying on a daily level about each business and the brand”.

Get In Touch
So you understand social media is great for your business? If Richard Branson can run more than 300 companies in 30 companies and still have time to tweet, so can you! If you need help coming to terms with social media or simply don’t understand the concept that's where we come into play. 360 fusion have incorporated social media into many of their clients web strategies. We can give you tips on how to drive traffic to your social media for example getting the social media links on your website homepage and adding the links on your promotional material ie. your business card or email footer. We have the time for social media, and we know how craft an expert strategy so get in touch!

*** Top Tip ***

If your website has a blog read the following artical: 10 Social Media Tips for Bloggers. It's a useful web page with tips on driving traffic to your corporate blog and writing engaging content.

The Little Bra Shop has a new website!

Wed, 18 May 2011 15:18:00 +0000

360 fusion's most recent website to add to our portfolio is the design and development of a website for The Little Bra Shop. The business has been established for a number of years and their boutique is situated on Yarm High Street. The client required a website which was attractive, stylish and could bring in online revenue alongside their store.

Therefore here in the 360fusion office our designers and developers have been working hard to create the new website for the lingerie and swimwear brand which we are delighted to say has recently been launched. We believe their easy to use shop functionality and simple filter options will assist The Little Bra Shop in maximising commercial revenue opportunities offered by digital and online marketing.

Results

The Little Bra shop are now acquiring increased traffic to their website via the use of SEO and are receiving more and more sales every week. 360fusion allowed a news feed on the website so The Little Bra Shop could let customers know the latest news about the business, for example The Little Bra Shop being nominated for a best shop award in Underlines Best Shop Awards! We also integrated social media into the site so that customers could follow the business on Facebook and Twitter.

To find out more about our web design services or virtual tours please call 01642 688032 or 0787 080 3485 or email you enquire to contact us.

www.littlebrashop.co.uk

Deardens Website

Wed, 02 Mar 2011 10:12:00 +0000

360fusion is happy to announce that it has recently designed and developed the new website of product designer Nick Dearden.

Dearden spent the 1990s learning his craft whilst working for major design consultancies in New York and London, and he today offers services in product design and strategic branding to both start-up and established companies, creating world-class designs out of modest budgets.

Cool, Slick & Simple Website

Dearden came to us with an aim of creating a cool, slick and simple website that not only stood out, but which also allowed him to showcase his services in association with closely related products in his portfolio. This would make it easy for him to offer new services and to explain his services and philosophy to prospective clients, who would then be able to click through to a related item.

The Result

The final website allows visitors to share and promote Dearden’s services without him even doing anything, thanks to social media links to his RSS feed and Facebook, Twitter and YouTube profiles. We also decided to include videos and testimonials on the site, in addition to a blog that would allow Dearden to express his views on recent events in the product design industry. This latter feature was perfect as a way for him to affirm his status as an expert in his field.

Get in touch with 360fusion today for more information on our web design services, either via email or by calling 01642 688 032 or 0787 080 3485.

The Wainstones Hotel Website and Virtual Tour

Wed, 22 Dec 2010 10:55:00 +0000

We are pleased to announce that we have designed and developed the new website of The Wainstones Hotel, which combines the warm atmosphere of a Yorkshire country inn with the facilities and service of a Silver Award winning three-star hotel.

The hotel came to us because it wanted to be able to better manage news, events, menus and other information on its website. It is for this reason that there are now online menus that visitors can print off and save as a PDF file, with the PDF being generated from a database that ensures that there is no need for the hotel to upload or create any such files itself. This means that the hotel can simply upload its menus to the site once for people to download, rather than being forced to post them out every Christmas.

Website Features

The other features of The Wainstones Hotel’s new website include a virtual tour that makes it possible for visitors to explore the rooms of the hotel, much like those found on the websites of restaurants. Visitors can also keep up to date with the latest news, events and special offers, while there are also sections of the website devoted to the accommodation, the restaurant and bar and weddings and functions. The website also embraces social media, with links that allow the information on each page to be shared on Facebook or Twitter, in addition to a link to The Wainstones Hotel’s own Facebook page.

To find out more about web design services from 360fusion, just call us on 01642 688 032 or 0787 080 3485 or send us an email today!

Team Massive Results New Website

Thu, 28 Oct 2010 10:36:00 +0000

We are delighted to announce our design and development of the new website of Team Massive Results. Team Massive Results are professional business coaches with the objective of removing the internal obstacles to performance, enjoyment and learning. Headed by experienced and respected entrepreneur and business coach Ian Kinnery, Team Massive Results is committed to being the world’s most business focussed coaching team, helping the business leader to deliver significant and quantifiable – indeed, quite literally massive – business results.

Increase Traffic

Team Massive Results came to us with an aim of increasing its traffic and improving its online presence. To this end, we designed and developed solutions here at 360fusion that allowed visitors to the site to share and promote the site without Ian even having to do anything. We integrated social media into the site so that people could instantly ‘follow’ Team Massive Results on Twitter, network with Ian on LinkedIn or watch the firm’s videos on its YouTube page, with the latter being chosen to save bandwidth.

The site would not be much use, however, if it did not offer concrete and useful advice to the business leader, and sure enough, it offers everything from an events page for upcoming workshops and seminars to newsletters, whilst its ‘Free Stuff’ section offers free documents and videos, with more being available if you sign up to the site.

So, whether you are being held back by fear or inertia or a lack of knowledge or focus, Team Massive Results has everything that the ambitious business leader requires in order to develop their skills and knowledge and achieve success.

Showcasing Specialist Laboratory Technology

Mon, 26 Jul 2010 12:57:00 +0000

After working closely with Vitrosafe at the Medisch Centrum Kinderwens, Netherlands, 360fusion have created a 360o Virtual Tour for their website.

In addition to showcasing the world’s first completely enclosed bio-processing system for reproductive technologies online, Vitrosafe also required the 360o Virtual Tour to promote the manufacturing and sales of their state of the art system for conducting IVF procedures at conferences attended by medical delegates.

The concept, which was initially assembled under the auspices of the highly respected Newcastle Fertility Centre, involved members of the Newcastle upon Tyne Hospitals NHS Foundation, NHS Innovations North, Newcastle University and eminent Embryologists based at the internationally regarded Centre for Life.

The Vitro Safe Systems concept has been created to substantially enhance the clinical effectiveness of IVF treatments and stem cell procedures. The self-contained and controlled turnkey laboratory solution delivers stable environmental conditions throughout IVF and stem cell procedures, offering substantial benefits and optimised environmental conditions under which these critical procedures take place.

The 360° Virtual Tour has been created to showcase the Vitro Safe System, a series of cabinets which are linked together by incubators to enable IVF procedures to be conducted in a completely enclosed and environmentally controlled system.

The wait is finally over...SIBZ’s new website is here!

Wed, 05 May 2010 15:46:00 +0000

After working closely with SIBZ 360fusion are happy to announce that their new website has been launched and is proving a real success!

360fusion were required to provide web design and development, creating a site that illustrates the services provided to siblings aged 8-16 of children with ASC (Autistic Spectrum Condition). The aim of SIBZ is to enhance the lives of siblings and provide them with the information and support they need. The SIBZ programme also enables the children to experience and participate in a variety of activities which are outside their normal home and caring environment.

Sibz.org.uk contains a Virtual Tour of their premises in Norton, Stockton-on-Tees, displaying the facilities they have to offer the children. From IT rooms to meeting rooms, kitchen facilities to soft play areas, SIBZ provide a quality service to the children. In addition to this feature of the website, the site also contains an events section detailing current SIBZ events, and a comments page where SIBZ are encourages to comment on the group and share their own experiences with new members.

Here’s what SIBZ had to say about the work carried out by 360fusion:
“From all the team at SIBZ we would like to thank 360fusion for designing and developing a website that we are truly impressed with, and we were especially impressed that they delivered everything on time and on budget.”

Arts Bank Showcase Artwork via 360° Virtual Tour

Mon, 03 May 2010 12:47:00 +0000

Thanks to the hard work of 360fusion, Saltburn art gallery Arts Bank are now able to showcase the wonderful work of local artists through their website.

Open seven days a week and admission free, Arts Bank’s aim is to present the work of its artists from the region, showcasing and promoting at shows and fairs across the UK. The gallery which is located in a converted Victorian building covers five floors and provides something for everyone.
Due to the construction of the building, upper floors are inaccessible by wheelchair users. Arts Bank came up with the clever idea of locating PCs on the ground floor, allowing a wider audience to view their artwork, quickly drafting in 360fusion to provide them with a 360o Virtual Tour of the gallery.

Training on the Telephone site goes live

Wed, 24 Feb 2010 16:11:00 +0000

360fusion are proud to announce the web design and development of Training on the Telephone’s new site. A website specifically designed to promote the services of the company, TrainingOnTheTelephone.com showcases the many business development and training courses they have to offer.

The creation of Kevin Green, Training on the Telephone is a professional training company that offers a variety of telephone-based training courses on a number of key areas including sales, customer services and personal effectiveness training.

360fusion worked hard to create a site in which delegates are able to book telephone training courses online. The team at 360fusion are proud of the finished product, especially considering it's extremely easy to keep up-to-date, one of the key requirements set out in the brief from Training on the Telephone.

If you would like more information 360fusion’s web design services and how they can create and implement a website to suit your business, contact the team today either by emailing contact@360fusion.co.uk or alternatively by telephone on 01642 688 032.

Life Store Goes Virtual!

Mon, 15 Feb 2010 13:03:00 +0000

Located in the Centre Mall, Middlesbrough, Life Store required a 360o Virtual Tour to showcase their premises.

Incorporated into their website, the 360o Virtual Tour allows users to take a virtual look around the premises before booking one to one consultations across a variety of services including: stop smoking, mental health, alcohol services, baby hearing clinic and healthy heart checks.

A unique concept in providing advice about many aspects of health, Life Store provides a contemporary and friendly environment, something which users can experience whilst viewing the 360o Virtual Tour online.

Commons Library Tour Goes Live

Sun, 29 Nov 2009 12:21:00 +0000

360fusion have launched another tour for the Houses of Parliament. This tour is of the House of Commons library and adds another section to the Houses of Parliament tours.

The Commons library tour lets people view the library and find out information about its every day use. There are hotspots which when clicked on show close up images of items within the room and text information about them, other media can be accessed too enable users to watch video, listen to audio or download documents relating to the library.

This tour is another addition to the already live virtual tours 360fusion have created for the Houses of Parliament.

View all 360° virtual tours of Parliament here

South Tees Conferences virtual tour goes live

Sat, 31 Oct 2009 11:17:00 +0000

360fusion have created a virtual tour for South Tees NHS trust to show their conference facilities online.

The tour showcases labs, libraries, lecture theatres and conference rooms at the James Cook Middlesbrough site and the Friarage in Northallerton.

Find out more about this tour

View website: http://www.conferencessouthtees.co.uk/room-bookings-c100006.html

NHS Birthing Centre Virtual Tour

Tue, 02 Sep 2008 12:59:00 +0000

A main objective of the tour was to give expecting mothers an idea of the organisation's culture and 'home away from home' feel. The birthing centre wanted to put parents at ease and assure them they were in safe hands during their exciting deliveries! The tour shows people the midwife-run birthing centre is clinical but homely at the same time.

To view this virtual tour please view 360 fusions portfolio.