Bon Coeur Fine Wines
Wine Merchant - North Yorkshire
Yorkshireman, James Goodhart started Bon Coeur Fine Wines in 1994 aged 24, now in its eighteenth year of trading the company is one of the UK's leading independent wine merchants. James' wife Samantha is also an instrumental person at BCFW continually driving the business forward.
BCFW required a redesign for there existing website. The client required an eCommerce website with a fresh and contemporary design to allow them to sell their large selection of wine effectively as a truly independent wine merchant online.
Our web designer worked closely with the BCFW team and provided several designs for approval to make sure the client was happy with the final look of the website. A main feature of the website was the 'Wine Advisor' section. Our web developer made the 'Wine Advisor' interactive and informative, this took a lot of hard work as it pulls in information from everywhere on the website. Customers can explore all wines and filter by grape, region and producer. The advanced search additionally lets customers filter by product type, country, sub region, drinking, vintage, price range and size, allowing customers to be very specific in their search for a particular type of wine. The website also helps the client to push sales on certain wines with sections built for 'Best Sellers', 'Special Offers' and 'Wine of the Month'. The site was built to be user friendly with user specific features such as customers being able to login to their own members area and view their order history and account details. This makes for a quick and easy checkout process when returning to BCFW. Also, to order from the site customers must order more than 12 bottles. To make this clear to users, 360fusion designed a visual representation of single bottles and cases in the shopping cart.