Deardens
Product Designer
Overview
Deardens is the website of product designer, Nick Dearden. Deardens designs and develops products appropriate to the market that its clients are selling to, drawing on more than 25 years of experience in the international design market and of boosting companies’ profits.
With Dearden having learnt his craft working for big name design consultancies in London and New York in the 1990s, his company today works small budgets into world class designs for both established and start-up companies.
The Brief
Dearden wanted a cool, slick and simple website that, as well as standing out,also showcased his services in product design and branding, in addition to linking those services to related products. This way, he would be able to easily offer new services. Those interested in product design, for example, would be able to read about his design services andphilosophy in that area before clicking through to a related portfolio item.
A blog was also incorporated into the brief. This would allow Dearden’s visitors to keep up to date with his views on latest goings-on in the product design industry. This element was important as it helped to emphasise his standing as an expert in his industry. Also to be featured on the site were videos and testimonials.
Web Results
The final website allows Dearden to add a portfolio, with the option to add new products to the site that he can then associate with a service. In addition to the blog, the website features a series of social media links, allowing visitors to follow the website’s RSS feeds, as well as to visit Dearden’s Twitter, Facebook and YouTube pages.
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